Our Pricing Strategy

We follow a **value-based pricing** model. Our prices are not set by competitors, but by the tangible value we provide. This includes our investment in material science, sustainable manufacturing, and timeless design. We believe in creating products that last, offering our customers a lower "cost-per-wear" than fast fashion. Our model ensures fair margins that can be reinvested into the R&D that makes our products unique.

The CORE Collection

The foundational pieces of a modern wardrobe. Perfected basics, built to last.

T-Shirt

Perfect-Weight Tee

$45.00
Sweatshirt

Everyday Crewneck

$85.00
Pants

Utility Chinos

$98.00

The TECH Collection

High-performance apparel that moves with you. Engineered for comfort, weather-resistance, and flexibility.

Jacket

Aero-LITE Jacket

$175.00
Tech Pants

360-Flex Pants

$140.00
Baselayer

Thermo-Reg Baselayer

$75.00