Budget Allocation

Luxury demands significant investment in product excellence and brand experience. Our total ask is $750K-$1 Million.

Product Development

30%

Investment in sourcing rare ingredients, bespoke bottle design, and specialized production processes.

Brand Content

30%

Creation of cinema-quality films, exquisite photography, and sophisticated storytelling for digital and print media.

PR & Events

20%

Funding for exclusive sensory events, targeted influencer seeding, and high-tier media outreach to cultivate brand prestige.

Digital Ad Spend

20%

Strategic, curated digital campaigns on platforms frequented by our discerning audience, emphasizing aesthetic and exclusivity.

Return on Investment (ROI) Model

Saira is built for enduring value, driven by high margins and unparalleled customer loyalty.

High Gross Margin

80%

Our prestige pricing strategy and direct-to-consumer model ensure exceptional profitability per unit.

Customer Lifetime Value (CLTV)

Exceptional

Once a client discovers their signature Saira scent, loyalty is profound. Repeat purchases and word-of-mouth endorsement drive sustained revenue.

Brand Equity Growth

Long-Term Asset

Investment in Saira is an investment in an appreciating luxury asset, building a brand synonymous with timeless artistry and exclusivity.