/* --- 1. General & Reset --- */
* {
    box-sizing: border-box;
    margin: 0;
    padding: 0;
}

body {
    font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
    line-height: 1.6;
    color: #333;
    background-color: #ffffff;
}

.container {
    width: 90%;
    max-width: 1100px;
    margin: 0 auto;
}

h1, h2, h3 {
    margin-bottom: 1rem;
    font-weight: 500;
}

a {
    text-decoration: none;
    color: #000;
}

/* --- 2. Buttons --- */
.btn {
    display: inline-block;
    background: #000;
    color: #fff;
    padding: 12px 24px;
    text-decoration: none;
    font-weight: bold;
    border-radius: 4px;
    transition: background-color 0.3s ease;
}
.btn:hover {
    background: #444;
}

.btn-secondary {
    display: inline-block;
    background: #fff;
    color: #000;
    padding: 10px 20px;
    text-decoration: none;
    font-weight: 500;
    border-radius: 4px;
    transition: all 0.3s ease;
}
.btn-secondary:hover {
    background: #f0f0f0;
}

/* --- 3. Header & Navigation --- */
.header {
    background: #fff;
    border-bottom: 1px solid #eee;
    padding: 1rem 0;
    position: sticky;
    top: 0;
    z-index: 100;
}

.header .container nav {
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.logo {
    font-size: 1.5rem;
    font-weight: bold;
    color: #000;
}

.nav-links {
    list-style: none;
    display: flex;
}

.nav-links li {
    margin-left: 2rem;
}

.nav-links a {
    font-weight: 500;
    color: #555;
    font-size: 0.9rem;
}
.nav-links a:hover {
    color: #000;
}

/* --- 4. Hero Section --- */
.hero {
    /* Using a placeholder image */
    /* background: url("https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2024/11/p-1-91230748-uniqlo.jpg"); */
    /* background-image: url('https://images.fastcompany.com/image/upload/f_webp,q_auto,c_fit/wp-cms-2/2024/11/p-1-91230748-uniqlo.jpg');  <-- Put your image path here */
    background-image: url("https://media.gq.com/photos/68fbdde6eeefcbc1b0429d4d/16:9/w_2000,h_1125,c_limit/uniqlo%20lede%20v1.png");  /* <-- Put your image path here */
    background-size: cover;
    background-position: center center;
    background-repeat: no-repeat;
    height: 70vh;
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    position: relative;
}

.hero::before {
    /* Dark overlay for text readability */
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: rgba(0, 0, 0, 0.4);
}

.hero-content {
    position: relative;
    z-index: 2;
    max-width: 600px;
}

.hero h1 {
    font-size: 3rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.hero p {
    font-size: 1.25rem;
    margin-bottom: 1.5rem;
}

/* --- 5. Value Propositions --- */
.value-props {
    padding: 4rem 0;
    text-align: center;
}

.value-props h2 {
    font-size: 2rem;
}

.props-container {
    display: flex;
    justify-content: space-around;
    gap: 2rem;
    margin-top: 2rem;
}

.prop-item {
    flex: 1;
}

.prop-item .icon {
    font-size: 2.5rem;
}

.prop-item h3 {
    margin: 1rem 0 0.5rem;
}

/* --- 6. Featured Collections --- */
.featured-collections {
    padding: 4rem 0;
    background: #f9f9f9;
}

.collections-container {
    display: flex;
    gap: 2rem;
}

.collection-item {
    flex: 1;
    height: 400px;
    background-size: cover;
    background-position: center;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    border-radius: 4px;
}

.collection-core-heading {
    color:#eee ;
}
/* Using placeholder images */
.collection-core {
    /* background: linear-gradient(rgba(0,0,0,0.3), rgba(0,0,0,0.3)), url('https://image.uniqlo.com/UQ/ST3/WesternCommon/imagesgoods/466885/item/goods_74_466885_3x4.jpg?width=600'); */
    background-image: url('https://image.uniqlo.com/UQ/ST3/jp/imagesother/000_PLP/PoloShirt/25SS/MEN/KV-men-sp-01.jpg');  /* <-- Put your image path here */
    background-size:cover ;
    background-position: center center;
    background-repeat: no-repeat;
}

.collection-tech {
    /* background: linear-gradient(rgba(0,0,0,0.3), rgba(0,0,0,0.3)), url('https://via.placeholder.com/600x400/bbbbbb/444444?text=TECH+Collection'); */
    
    background-image: url('https://static.fibre2fashion.com/Newsresource/images/291/uniqlo_302682.jpg');  /* <-- Put your image path here */
    background-size:cover ;
    background-position: center center;
    background-repeat: no-repeat;
}

/* --- 7. Brand Spotlight --- */
.spotlight {
    padding: 4rem 0;
}

.spotlight-container {
    display: flex;
    align-items: center;
    gap: 3rem;
}

.spotlight-image {
    flex: 1;
}
.spotlight-image img {
    width: 100%;
    border-radius: 4px;
}

.spotlight-content {
    flex: 1;
}
.spotlight-content h2 {
    font-size: 2rem;
}
.spotlight-content p {
    margin-bottom: 1.5rem;
}

/* --- 8. Email Signup --- */
.signup {
    background: #f4f4f4;
    color: #333;
    padding: 3rem 0;
    text-align: center;
}

.signup form {
    margin-top: 1rem;
}

.signup input[type="email"] {
    padding: 12px;
    width: 300px;
    border: 1px solid #ccc;
    border-radius: 4px 0 0 4px;
    font-size: 1rem;
}

.signup button {
    padding: 12px 20px;
    background: #000;
    color: #fff;
    border: 1px solid #000;
    border-radius: 0 4px 4px 0;
    cursor: pointer;
    font-size: 1rem;
}

/* --- 9. Footer --- */
footer {
    background: #f9f9f9;
    padding: 3rem 0;
    border-top: 1px solid #eee;
}

.footer-container {
    display: flex;
    justify-content: space-between;
}

.footer-column {
    flex: 1;
}

.footer-column:first-child {
    flex: 1.5; /* Give the brand column a bit more space */
}

.footer-column h4 {
    margin-bottom: 1rem;
}

.footer-column ul {
    list-style: none;
}
.footer-column ul li {
    margin-bottom: 0.5rem;
}
.footer-column ul li a {
    color: #555;
}
.footer-column ul li a:hover {
    color: #000;
}
.footer-column p {
    margin-top: 1rem;
    color: #777;
    font-size: 0.9rem;
}

/* --- 10. About Page Styles --- */

.page-header {
    background: #f9f9f9;
    padding: 3rem 0;
    text-align: center;
}
.page-header h1 {
    font-size: 2.5rem;
}

/* --- Content Split (for Story) --- */
.content-split {
    padding: 4rem 0;
}

.split-container {
    display: flex;
    align-items: center;
    gap: 3rem;
}

.split-image {
    flex: 1;
}
.split-image img {
    width: 100%;
    border-radius: 4px;
}

.split-content {
    flex: 1;
}
.split-content h2 {
    font-size: 2rem;
}
.split-content p {
    margin-bottom: 1rem;
}

/* --- Mission & Vision --- */
.mission-vision {
    padding: 4rem 0;
    background: #f4f4f4;
    text-align: center;
}

.mission-vision h2 {
    font-size: 2rem;
}

.mv-container {
    display: flex;
    gap: 2rem;
    margin-top: 2rem;
}

.mv-item {
    flex: 1;
    background: #ffffff;
    padding: 2rem;
    border-radius: 4px;
    text-align: left;
}

/* --- Call to Action Banner --- */
.cta-banner {
    background: #333;
    color: #fff;
    padding: 4rem 0;
    text-align: center;
}

.cta-banner h2 {
    font-size: 2rem;
    color: #fff;
}
.cta-banner p {
    font-size: 1.1rem;
    margin-bottom: 1.5rem;
}

/* Inverted button style for dark backgrounds */
.btn-inverted {
    background: #fff;
    color: #000;
}
.btn-inverted:hover {
    background: #f0f0f0;
}

/* --- Responsive (Small Add-on) --- */
@media (max-width: 768px) {
    .split-container {
        flex-direction: column;
    }
    .mv-container {
        flex-direction: column;
    }
}
/* --- 11. Collections Page Styles --- */

.pricing-strategy {
    padding: 3rem 0;
    border-bottom: 1px solid #eee;
    background: #f9f9f9;
}
.pricing-strategy h2 {
    text-align: center;
    font-size: 2rem;
}
.pricing-strategy p {
    max-width: 800px;
    margin: 0 auto;
    text-align: center;
    font-size: 1.1rem;
    color: #555;
}

.collections-page {
    padding: 4rem 0;
}

.collections-page h2 {
    text-align: center;
    font-size: 2rem;
}

.collection-description {
    text-align: center;
    max-width: 600px;
    margin: 0 auto 2.5rem auto;
    color: #555;
    font-size: 1.1rem;
}

.collection-divider {
    margin-top: 4rem;
}

/* --- Product Grid --- */
.product-grid {
    display: grid;
    /* This creates a responsive grid: 
       - auto-fit: adds as many columns as fit
       - minmax: each column is at least 280px wide, and max is 1 fraction (1fr)
    */
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
}

.product-card {
    background: #ffffff;
    border: 1px solid #eee;
    border-radius: 4px;
    overflow: hidden; /* To contain the image */
    transition: box-shadow 0.3s ease;
}

.product-card:hover {
    box-shadow: 0 5px 15px rgba(0,0,0,0.08);
}

.product-card img {
    width: 100%;
    height: 350px;
    object-fit: cover; /* Ensures image covers the space nicely */
    display: block;
}

.product-card-content {
    padding: 1.5rem;
    text-align: center;
}

.product-card h3 {
    font-size: 1.25rem;
    font-weight: 500;
    margin-bottom: 0.5rem;
}

.product-card .price {
    font-size: 1.1rem;
    font-weight: bold;
    color: #333;
}

/* --- 12. Analysis Page Styles --- */

.analysis-section {
    padding: 4rem 0;
    border-bottom: 1px solid #eee;
}

.analysis-section.section-light {
    background: #f9f9f9;
}

.analysis-section h2 {
    text-align: center;
    font-size: 2rem;
    margin-bottom: 2.5rem;
}

.section-subtitle {
    text-align: center;
    max-width: 600px;
    margin: -2rem auto 2.5rem auto;
    color: #555;
    font-size: 1.1rem;
}

.text-center {
    text-align: center;
    margin-top: 1rem;
    color: #777;
    font-size: 0.9rem;
}

/* --- Target Market Segments --- */
.market-segments {
    display: flex;
    gap: 2rem;
}

.segment {
    flex: 1;
    background: #ffffff;
    padding: 1.5rem;
    border-radius: 4px;
    border: 1px solid #eee;
}

.segment h3 {
    font-size: 1.25rem;
    border-bottom: 2px solid #000;
    padding-bottom: 0.5rem;
    margin-bottom: 1rem;
}

.segment ul {
    list-style-type: none;
    padding-left: 0;
}
.segment ul li {
    margin-bottom: 0.5rem;
    color: #444;
}

/* --- Market Size Stats --- */
.stats-container {
    display: flex;
    justify-content: space-around;
    gap: 2rem;
    text-align: center;
    margin-bottom: 2rem;
}

.stat-item {
    flex: 1;
}

.stat-number {
    display: block;
    font-size: 3rem;
    font-weight: 600;
    color: #000;
}

.stat-label {
    display: block;
    font-size: 1rem;
    color: #555;
}

/* --- Financials Grid --- */
.financials-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 1.5rem;
}

.financial-item {
    background: #f9f9f9;
    padding: 1.5rem;
    border-radius: 4px;
    text-align: left; /* <-- Add this line */
}

.financial-item h3 {
    font-size: 1.25rem;
}

/* --- Competitor Table --- */
.comparison-table {
    width: 100%;
    border-collapse: collapse;
    margin-bottom: 2rem;
    text-align: left;
}

.comparison-table th,
.comparison-table td {
    padding: 1rem;
    border: 1px solid #ddd;
}

.comparison-table th {
    background: #f4f4f4;
    font-weight: 600;
}

.comparison-table tbody tr:nth-child(even) {
    background: #f9f9f9;
}

/* --- Positioning Map --- */
.positioning-title {
    text-align: center;
    margin-top: 3rem;
    font-size: 1.5rem;
}

.positioning-map {
    width: 100%;
    max-width: 800px;
    margin: 1rem auto 0 auto;
    border: 1px solid #ddd;
    border-radius: 4px;
}
.positioning-map img {
    width: 100%;
    display: block;
    border-radius: 4px;
}

/* --- Add to Responsive --- */
@media (max-width: 768px) {
    .market-segments {
        flex-direction: column;
    }
    .stats-container {
        flex-direction: column;
    }
}

/* --- 13. IMC Plan Page Styles --- */

.imc-tool {
    padding: 4rem 0;
    border-bottom: 1px solid #eee;
}

.imc-tool h2 {
    text-align: center;
    font-size: 2rem;
    margin-bottom: 1rem;
}

.imc-strategy {
    text-align: center;
    max-width: 700px;
    margin: 0 auto 2.5rem auto;
    color: #555;
    font-size: 1.1rem;
}

.imc-details-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
}

.imc-item {
    background: #ffffff;
    border: 1px solid #eee;
    border-radius: 4px;
    overflow: hidden;
}
/* Apply hover shadow from product card */
.imc-item:hover {
    box-shadow: 0 5px 15px rgba(0,0,0,0.08);
}

.imc-item img {
    width: 100%;
    aspect-ratio: 16 / 9; /* Good for video/digital mockups */
    object-fit: cover;
    display: block;
    background: #f0f0f0;
    border-bottom: 1px solid #eee;
}

.imc-item-content {
    padding: 1.5rem;
}

.imc-item-content h3 {
    font-size: 1.25rem;
    margin-bottom: 1rem;
}

.imc-item-content p {
    color: #444;
    margin-bottom: 0.5rem;
}

.imc-item-content p strong {
    color: #000;
}

/* --- IMC Exclusions Section --- */
.imc-exclusions {
    padding: 3rem;
    background: #fcf2f2; /* Light red/warning */
    border: 1px solid #e5c6c6;
    border-radius: 4px;
    margin: 3rem auto;
}

.imc-exclusions h2 {
    text-align: left;
    color: #a94442;
    margin-bottom: 1.5rem;
}

.imc-exclusions h3 {
    font-size: 1.25rem;
    margin-top: 1.5rem;
    margin-bottom: 0.5rem;
}

.imc-exclusions p {
    color: #a94442;
}

/* --- 14. Budget & ROI Page Styles --- */

.budget-section {
    padding: 4rem 0;
}

.budget-section h2 {
    text-align: center;
    font-size: 2rem;
}

/* --- Budget Table --- */
.budget-table {
    width: 100%;
    border-collapse: collapse;
    margin-top: 2rem;
    font-size: 1rem;
}

.budget-table th,
.budget-table td {
    padding: 1rem;
    border: 1px solid #ddd;
    text-align: left;
}

.budget-table th {
    background: #f4f4f4;
    font-weight: 600;
}

.budget-table tbody tr:nth-child(even) {
    background: #f9f9f9;
}

/* Total Row */
.budget-table tfoot th {
    text-align: right;
    font-size: 1.25rem;
    font-weight: 700;
}

.budget-table tfoot td {
    font-size: 1.25rem;
    font-weight: 700;
    color: #000;
    background: #f0f0f0;
}

/* --- ROI Justification --- */
.roi-justification {
    padding: 4rem 0;
}

.roi-justification h2 {
    text-align: center;
    font-size: 2rem;
}

.roi-justification h3 {
    font-size: 1.5rem;
    margin-top: 2rem;
    margin-bottom: 1rem;
    border-bottom: 2px solid #ddd;
    padding-bottom: 0.5rem;
}

.roi-justification ul {
    margin-left: 20px;
    margin-bottom: 1.5rem;
}

.roi-justification ul li {
    margin-bottom: 0.5rem;
}
/* --- 15. Pitch Page Styles --- */

.pitch-ask {
    padding: 3rem 0;
    background: #f9f9f9;
    text-align: center;
    border-bottom: 1px solid #eee;
}

.pitch-ask h2 {
    font-size: 1.5rem;
    font-weight: 500;
    color: #555;
    margin-bottom: 0.5rem;
}

.pitch-ask .total-budget {
    font-size: 3.5rem;
    font-weight: 700;
    color: #000;
}

/* This container ensures the text is readable */
.pitch-content {
    padding: 4rem 0;
}

/* This is the key: max-width makes it look like 
   a professional article, not a weird, wide page */
.pitch-content .container {
    max-width: 800px; /* Set a max-width for readability */
}

.pitch-content h3 {
    font-size: 1.75rem;
    font-weight: 600;
    margin-top: 2rem;
    margin-bottom: 1rem;
    border-bottom: 2px solid #f0f0f0;
    padding-bottom: 0.5rem;
}

.pitch-content p {
    font-size: 1.1rem;
    line-height: 1.7;
    margin-bottom: 1.5rem;
}

.pitch-content ul {
    font-size: 1.1rem;
    line-height: 1.7;
    margin-left: 20px;
    margin-bottom: 1.5rem;
}
.pitch-content ul li {
    margin-bottom: 0.5rem;
}

/* Center the stats-container on this page */
.pitch-content .stats-container {
    padding: 2rem 0;
}

.pitch-cta {
    text-align: center;
    margin-top: 3rem;
}
.pitch-cta .btn,
.pitch-cta .btn-secondary {
    margin: 0 0.5rem;
}

/* --- 14. Budget & ROI Page Styles --- */

.budget-section {
    padding: 4rem 0;
}

.budget-section h2 {
    text-align: center;
    font-size: 2rem;
}

/* --- Budget Table --- */
.budget-table {
    width: 100%;
    border-collapse: collapse;
    margin-top: 2rem;
    font-size: 1rem;
}

.budget-table th,
.budget-table td {
    padding: 1rem;
    border: 1px solid #ddd;
    text-align: left;
}

.budget-table th {
    background: #f4f4f4;
    font-weight: 600;
}

.budget-table tbody tr:nth-child(even) {
    background: #f9f9f9;
}

/* Total Row */
.budget-table tfoot th {
    text-align: right;
    font-size: 1.25rem;
    font-weight: 700;
}

.budget-table tfoot td {
    font-size: 1.25rem;
    font-weight: 700;
    color: #000;
    background: #f0f0f0;
}

/* --- ROI Justification --- */
.roi-justification {
    padding: 4rem 0;
}

.roi-justification h2 {
    text-align: center;
    font-size: 2rem;
}

.roi-justification h3 {
    font-size: 1.5rem;
    margin-top: 2rem;
    margin-bottom: 1rem;
    border-bottom: 2px solid #ddd;
    padding-bottom: 0.5rem;
}

.roi-justification ul {
    margin-left: 20px;
    margin-bottom: 1.5rem;
}

.roi-justification ul li {
    margin-bottom: 0.5rem;
}

/* --- 15. Pitch Page Styles --- */

.pitch-ask {
    padding: 3rem 0;
    background: #f9f9f9;
    text-align: center;
    border-bottom: 1px solid #eee;
}

.pitch-ask h2 {
    font-size: 1.5rem;
    font-weight: 500;
    color: #555;
    margin-bottom: 0.5rem;
}

.pitch-ask .total-budget {
    font-size: 3.5rem;
    font-weight: 700;
    color: #000;
}

/* This container ensures the text is readable */
.pitch-content {
    padding: 4rem 0;
}

/* This is the key: max-width makes it look like 
   a professional article, not a wide, full-width page */
.pitch-content .container {
    max-width: 800px; /* Set a max-width for readability */
}

.pitch-content h3 {
    font-size: 1.75rem;
    font-weight: 600;
    margin-top: 2rem;
    margin-bottom: 1rem;
    border-bottom: 2px solid #f0f0f0;
    padding-bottom: 0.5rem;
}

.pitch-content p {
    font-size: 1.1rem;
    line-height: 1.7;
    margin-bottom: 1.5rem;
}

.pitch-content ul {
    font-size: 1.1rem;
    line-height: 1.7;
    margin-left: 20px;
    margin-bottom: 1.5rem;
}
.pitch-content ul li {
    margin-bottom: 0.5rem;
}

/* Center the stats-container on this page */
.pitch-content .stats-container {
    padding: 2rem 0;
}

.pitch-cta {
    text-align: center;
    margin-top: 3rem;
}
.pitch-cta .btn,
.pitch-cta .btn-secondary {
    margin: 0 0.5rem;
}

/* --- 16. Expanded Pricing Strategy (Collections Page) --- */

.pricing-strategy-expanded {
    padding: 4rem 0;
    background: #f9f9f9; /* Matches other light sections */
    border-bottom: 1px solid #eee;
}

.pricing-strategy-expanded h2 {
    font-size: 2rem;
    margin-bottom: 1rem;
}

/* Uses .section-subtitle class from Analysis page */
.pricing-strategy-expanded .section-subtitle {
    max-width: 800px;
    margin: 0 auto 2.5rem auto;
}

.pricing-pillars {
    display: grid;
    /* Responsive grid: 2 columns on medium screens, 4 on large */
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin-top: 3rem;
}

.pillar-item {
    background: #ffffff;
    border: 1px solid #eee;
    padding: 2rem;
    border-radius: 4px;
    transition: box-shadow 0.3s ease;
}

/* Re-use hover effect from product cards */
.pillar-item:hover {
    box-shadow: 0 5px 15px rgba(0,0,0,0.08);
}

.pillar-item h3 {
    font-size: 1.25rem;
    margin-bottom: 1rem;
}

.pricing-conclusion {
    margin-top: 3rem;
    padding-top: 2rem;
    border-top: 1px solid #eee;
}

.pricing-conclusion h3 {
    font-size: 1.5rem;
}

/* --- 17. Expanded Competitor Table (Analysis Page) --- */

/* Base style for the new table */
.comparison-table-expanded {
    width: 100%;
    border-collapse: collapse;
    margin-bottom: 2rem;
    text-align: left;
    font-size: 0.95rem; /* Slightly smaller to fit more content */
}

.comparison-table-expanded th,
.comparison-table-expanded td {
    padding: 1rem;
    border: 1px solid #ddd;
    vertical-align: top; /* Align content to the top */
}

.comparison-table-expanded th {
    background: #f4f4f4;
    font-weight: 600;
}

/* This is the key style for the grouping */
.comparison-table-expanded .segment-header td {
    background: #333;
    color: #fff;
    font-weight: bold;
    font-size: 1rem;
    padding: 0.75rem 1rem;
}

/* Alternating row color for readbility, skipping the header */
.comparison-table-expanded tbody tr:not(.segment-header):nth-child(even) {
    background: #f9f9f9;
}

.comparison-table-expanded tbody tr:hover:not(.segment-header) {
    background: #f0f0f0; /* Add a hover state */
}

/* Style for your brand */
.comparison-table-expanded td strong {
    color: #000;
}